Disney+ Will Have Fewer Commercials Than Hulu, But Buyer Demand Is “Extraordinary”, Ad Chief Rita Ferro Says; Netflix And Other Newcomers Should Note “It Isn’t Easy”

Disney+ Will Have Fewer Commercials Than Hulu, But Buyer Demand Is “Extraordinary”, Ad Chief Rita Ferro Says; Netflix And Other Newcomers Should Note “It Isn’t Easy”

Rita Ferro, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will mainly be because about 65% of subscribers come to the streaming service for movies, which don’t lend themselves to commercial interruption. “Movies are …

Disney+ Will Have Fewer Commercials Than Hulu, But Buyer Demand Is “Extraordinary”, Ad Chief Rita Ferro Says; Netflix And Other Newcomers Should Note “It Isn’t Easy” Read More »